Sunday, January 27, 2013

The Wine Week That Was

In this new feature of Vinofictions, we put our extensive, unquestionable knowledge to work as insightful analysts, recapping and commenting on some of the wine news of the week that is fit to print, but likely should be ignored.

It will be the words that matter, but this being a subject connected to wine, we have established a 100-point rating system. Unlike the other 100-point system, the one of incomparable accuracy, this system works in reverse. The news that we select each week is the kind of information that leans toward the absurd, the incredible, the comical, the truly stupid. Our rating system of a news item starts with 100 points just for being selected--each 5 points below 100 symbolizes our attempt at trying to be nice.

And so...to borrow from Murrow: here now, the news.

The Reviewer Card.

Few words can describe this one.

We won't give his name or his Web site address, because we don't want to give this fellow any traffic, but last week, a 35-year-old sharpie was reported to have come up with what in his mind is a brilliant idea: shakedown restaurants and retailers for wine (and food) freebies.

The idea came from the fact that people with more time on their hands than is probably good for the world can use that time on Yelp to do some good--for themselves. (Yelp is the most important social media happening since the Lascaux Caves.)

Now Yelp reviewers can show their blatant self-importance with the flash of REVIEWERCARD. We heard a rumor that the card comes with a supply of toilet paper so that the reviewer can offer some to the restaurant or retail manager to wipe up what he or she is supposed to do at the sight of the card.

95 because in the end, we decided that there are a few words to describe this one.

Drunks don't kill--cars do. Right?

The National Rifle Association (NRA) unveiled a two-step approach toward protecting our Second Amendment rights.

The first step in the NRA plan is to establish a relationship with one of those wine clubs that offers exclusive wine deals to everyone capable of believing that the deals are exclusive, which apparently counts as an awful lot of people.

Learning from Mother's Against Drunk Driving, the NRA's second step is to sell stickers sporting the slogan "Don't Drink and Shoot" intended to slap on all weapons large enough to kill groups of people within seconds. The sticker will be printed in blurry script, so that everyone who drinks will be able to read it.

According to NRA Executive Vice President Wayne LaPierre, purchases from the NRA wine club will directly benefit support of the Second Amendment to the U.S. Constitution and "...the other basic freedoms of the American Culture."

95 because we cannot figure out what LaPierre is talking about.

Rather than being in a row, ducks on each coast are having a row

Napa Valley's Duckhorn Vineyards claims that by not putting Duck Walk Vineyard's geographic location on the front label of Duck Walk wines, use of the word "duck" by the Long Island winery is in violation of an earlier settlement when Duckhorn sued Duck Walk over a perceived duck-centric trademark infringement.

According to Duck Walk's attorney, Duckhorn does not have a trademark on the word "duck" and therefore has a quack case.

90 because we don't know how to do a duck sound on this blog

What the world needs: another Southern Wine and Spirits distribution facility

The Miami-based octopus known as Southern Wine and Spirits will open a 2,500 square foot facility in Salisbury, Maryland (a 2.5 hour drive from Monkton, Maryland, and rightly so).

This new plant marks just another regional location for the tiny family business that today spans 35 states, but we are certain is eying the remaining 15. Southern gives new meaning to the idea that Repeal of Prohibition removed questionable control over alcohol sales and distribution in the U.S.

85 for being big and probably able to do damage to the reputation of minor critics like us.




2 comments:

Samantha Dugan said...

Well you know I felt about the ReviwerCard but the one that got me was the Duckhorn deal. So okay, everyone gets all pissy about the French taking exception with the use of the place name Champagne on a menu describing a sparkling wine from Sonoma, they call them snooty and toss about comments like, "The French need to relax and have a glass of their own product" but Duckhorn can sue, or threaten to sue anyone and everyone and not a peep from those guys. Nice. Way to make it about the principal and not have it just be a French bashing thing.

Thomas said...

If I were sued I'd just respond with: duck you!